WHAT DO OUR TWEETS REVEAL ABOUT US?
Our analyses of Tweets in the English language reveals that, throughout the day, people use the happiest words on Twitter in the morning, with profanity increasing in frequency as the day wears on: what we call the Daily Unraveling of the Human Mind.We see a robust weekly cycle with Saturdays tending to be the happiest day of the week, with "love”, "family", and "fun" used more often. Mondays and Tuesdays are low points, with less words like "hahaha", "awesome", and "playing" being Tweeted
Society’s collective attention to major events lead to large spikes and crashes in happiness. US data show that holidays tend to be our happiest days, with Christmas and New Year's Eve producing more "hope", "blessed", and "joy" and less "no", "not", and "hate". Similar findings are likely to appear in Mumbai on Diwali or in Beijing on Chinese New Year. We appear to need organized, structured celebrations for people to coalesce around positivity.
Likewise, members and fan bases unsurprisingly explode in happiness when their team wins a major sports championship (Cup Final etc.), while the losing team's fans' tweets are sad and angry.
The saddest days are responses to system-level shocks. Natural disasters like the earthquake and tsunami in Indonesia, celebrity deaths like those of Michael Jackson, and terrorist attacks like those in Paris all led to extremely negative days. Make sure that use YOU these facts to fight off negative times and keep Your Tweets upbeat and Happy at ALL times
